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Bridgette Barlow

The Sweet Spiral: How Eating Sugar Fuels Sugar Cravings

Updated: Jan 16




As the fog of holiday parties and treats begins to lift, we are sometimes left with a vicious cycle of sugar cravings well into the new year... is this you? Read on!


Picture of sugary treats


In the modern era, where sweet treats are readily available and often tempting, many individuals find themselves caught in the web of sugar cravings. While the occasional indulgence in sugary delights may seem harmless, research suggests that consuming sugar can set off a cascade of physiological and psychological responses, creating a cycle of cravings that can be challenging to break. In this article, we'll explore the connection between eating sugar and the subsequent craving for more, shedding light on the mechanisms that make sweet treats so irresistible.


1.    The Dopamine Connection:


One of the primary reasons behind the sugar-craving cycle lies in the brain's reward system, specifically the release of dopamine. Sugar, especially refined sugars like sucrose and high-fructose corn syrup, triggers the release of dopamine in the brain. Dopamine is a neurotransmitter associated with pleasure and reward, creating a sense of euphoria and satisfaction.


When we consume sugary foods, our brain registers the pleasure associated with it, reinforcing the desire to experience that pleasure again. Over time, the brain may become less responsive to the same level of sugar, leading to a need for more to achieve the same satisfaction, thus perpetuating the cycle of sugar cravings.


 2.  Blood Sugar Rollercoaster


The spike and subsequent crash in blood sugar levels after consuming sugary foods contribute significantly to the craving cycle. When we consume a high-sugar meal or snack, our blood sugar levels rise rapidly, providing a surge of energy. However, this spike is often followed by a rapid decline, leaving us feeling fatigued, irritable, and craving more sugar to regain that energy boost.


The body's response to low blood sugar is to seek out more glucose, leading to intensified sugar cravings. This cycle of highs and lows in blood sugar levels can create a dependency on sugar to maintain energy levels, making it challenging to resist sweet temptations.


 3.  Gut-Brain Axis:


Emerging research suggests that the gut microbiota, the trillions of microorganisms residing in our digestive system, may play a role in our cravings for sugar. Certain bacteria in the gut thrive on sugar, and when we consume sugary foods, these bacteria send signals to the brain to encourage the consumption of more sugar.


Moreover, an imbalance in gut bacteria composition, often influenced by a high-sugar diet, may contribute to cravings and overconsumption of sugary foods. Restoring a healthy balance in the gut microbiota through dietary changes may help break the cycle of sugar cravings.


Breaking the Cycle


Understanding the mechanisms behind sugar cravings is crucial for those looking to break free from the cycle. Here are some practical tips to help curb sugar cravings:


1.    Gradual Reduction:  Instead of going cold turkey, gradually reduce your sugar intake to allow your taste buds and brain to adjust.


2.    Balanced Meals: Opt for balanced meals with a mix of protein, healthy fats, and complex carbohydrates to stabilize blood sugar levels and reduce the likelihood of cravings.


3.    Choose Whole Foods:  Replace sugary snacks with whole, nutrient-dense foods like fruits, vegetables, nuts, and seeds to satisfy your sweet tooth in a healthier way.


4.    Stay Hydrated: Dehydration can sometimes be mistaken for hunger or sugar cravings. Ensure you stay hydrated throughout the day to avoid unnecessary snacking.


5.    Mindful Eating:  Pay attention to your body's hunger and fullness cues. Practice mindful eating to savor the flavors and textures of your meals, reducing the desire for unnecessary snacks.


While the allure of sugary treats is undeniable, understanding the mechanisms that drive sugar cravings is the first step towards breaking free from their grip. By making conscious choices, adopting a balanced diet, and addressing the various factors contributing to cravings, individuals can regain control over their relationship with sugar and embark on a path towards improved overall health and well-being.


Want a walkthrough of exactly how to remove added sugars from your diet, how to identify tricky labeling and get some delicious recipes that help to curb sugar cravings? Sign up for my virtual 10 day Added-Sugar Detox course where you'll get a handbook, recipes and daily motivation right to your inbox!


See you there!




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